An interesting article from John Porcaro on Ten Ways to Torpedo International PR (via Frank). Well worth a read. From there, I got to another good article on global markets:
" There are lots of new things that you can do for your company to remain competitive in the global environment. People in all parts of your company must be encouraged to become more proactive, more globally oriented. Global customers must be met at their home locale, to find out specific local requirements and pricing. And the company must respond by adapting products to meet those local needs. "
I then found a reference that explains where the phrase think globally, act locally comes from: "This phrase was originated by Rene Dubos as an advisor to the United Nations Conference on the Human Environment in 1972". I think environmental issues and open source have a lot in common - they can both be boiled down to the principal of "play nice". More on that later.
Posted by savs at May 7, 2004 11:57 AM