Mastering the mobile app challenge at Adobe Summit

I’m presenting a 2 hour Building mobile apps with PhoneGap Enterprise lab at Adobe Summit in Salt Lake City on Tuesday, with my awesome colleague John Fait. Here’s a sneak preview of the blurb which will be appearing over on the Adobe Digital Marketing blog tomorrow. I’m posting it here as it may be interesting to the wider Apache Cordova community to see what Adobe are doing with a commercial version of the project…

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Mobile apps are the next great challenge for marketing experts. Bruce Lefebvre sets the the scene perfectly in So, You Want to Build an App. In his mobile app development and content management with AEM session at Adobe Summit he’ll show you how Adobe Marketing Cloud solutions are providing amazing capabilities for delivering mobile apps. It’s a must-see session to learn about AEM and PhoneGap.

But what if you want to gain hands-on practical experience of AEM, PhoneGap, and mobile app development? If you want to roll up your sleeves and build a mobile app yourself, then we’ve got an awesome lab planned for you. In “Building mobile apps with PhoneGap Enterprise“, you’ll have the opportunity to create, build, and update a mobile application with Adobe Experience Manager. You’ll see how easy it is to deliver applications across multiple platforms. You’ll also learn how you can easily monitor app engagement through integration with Adobe Analytics and Adobe Mobile Services.

If you want to know how you can deliver more effective apps, leverage your investment in AEM, and bridge the gap between marketers and developers, then you need to attend this lab at Adobe Summit. Join us for this extended deep dive into the integration between AEM and PhoneGap. No previous experience is necessary – you don’t need to know how to code, and you don’t need to know any of the Adobe solutions, as we’ll explain it all as we go along. Some of you will also be able to leave the lab with the mobile app you wrote, so that you can show your friends and colleagues how you’re ready to continuously drive mobile app engagement and ROI, reduce your app time to market, and deliver a unified experience across channels and brands.

Are you ready to master the mobile app challenge?

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All hyperbole aside, I think this is going to be a pretty interesting technology space to watch:

  • Being able to build a mobile app from within a CMS is incredibly powerful for certain classes of mobile app. Imagine people having the ability to build mobile apps with an easy drag-and-drop UI that requires no coding. Imagine being able to add workflows (editorial review, approvals etc) to your mobile app development.
  • No matter how we might wish we didn’t have these app content silos, you can’t argue against the utility of content-based mobile apps until the mobile web matures sufficiently so that everyone can build offline mobile websites with ease. Added together with over-the-air content updates, it’s really nice to be able to have access to important content even when the network is not available.
  • Analytics and mobile metrics are providing really useful ways to understand how people are using websites and apps. Having all the SDKs embedded in your app automatically with no extra coding required means that everyone can take advantage of these metrics. Hopefully this will lead to a corresponding leap in app quality and usability.
  • By using Apache Cordova, we’re ensuring that these mobile app silos are at least built using open standards and open technologies (HTML, CSS, JS, with temporary native shims). So when mobile web runtimes are mature enough, it will be trivial to switch front-end app to front-end website without retooling the entire back-end content management workflow.

Exciting times.

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