Super markets

I’ve been using our local Lidl recently, because their policy of regularly baking throughout the day means I can pick up fresh croissants and pains au chocolat whenever I go, whereas the local Tesco, Sainsburys, and Waitrose have usually run out by mid-morning. Are the so-called discount supermarkets really cheaper than the mainstream supermarkets? Here’s the result of one unscientific survey.

This morning I checked my till receipt against Tesco online.
There are some items that cost the same regardless of which supermarket (fabric softener, fresh orange juice). There are some items that don’t have direct equivalents across stores, so price comparisons aren’t possible. And there are some items where the price is not significantly different (fresh milk, toilet paper).
On today’s basket of comparable items, Lidl was £10.62 cheaper (costing £18.46 instead of £29.08).
There are some real eye-openers. Eggs are 1.5x more expensive at Tesco. Fresh vegetables were often almost twice the price at Tesco. And what about my fresh croissants and pains au chocolat? £0.29 and £0.39 at Lidl, vs £0.80 each at Tesco. Over twice the price — on today’s shop, buying just these alone saved me £4.70. And they were fresh from the oven, still warm when I got them home.
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