Variable Amazon pricing

I’ve been looking around for the best price on a Canon EOS 350D (for the history see Cameras and Cameras revisited), when I noticed that in the space of just a few hours, Amazon’s price has changed.

Early this morning, the 350D was £522 (click pic for large version):

Amazon 350D 1

But after checking the page again a few minutes ago, I noticed the price has jumped to £555.58:

Amazon 350D 2

Look at the Amazon Sales Rank: between the two views, this camera has gone from 47 to 42. So as it gets more popular, Amazon puts the price up. Sneaky!

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