Shopping

Funny the way the internet changes your life.

I had the opportunity to go to Tescos this week since I was driving a rental car. I don’t own a car – it makes little financial sense given most of my journeys are either by bike, train or plane. So for the last few years I’ve got my shopping delivered via tesco.com or sainsburys.com depending on my mood.

Anyway, on those rare occasions when I have ventured into supermarkets, it’s usually been at inhospitable times (around 10 or 11pm), when the store is quiet and I can take my time. This week, I went in during the day, and it was akin to a descent into hell. I’ve discovered I’m totally intolerant of the modern supermarket experience. The stores are crowded, the shelves are crowded, it’s impossible to find the things you want.

A little background. Supermarkets are in theory a second home to me. I used to do the weekly shop with my mum for years, and then I worked in the local supermarket while I was at school. I know how they work as a customer and an employee.

But now, I can’t tolerate them. The internet is faster, less hassle. I can do an online shop in about half an hour, and I don’t have to fight through crowds. I don’t have to search the aisles, I can search the database. I don’t have to remember what I buy each time I shop – the computer does that for me. I don’t queue at checkouts. I don’t have to load the bags into a car, and unload them this end. This week as I walked round the store, it struck me as a curiously archaic way of buying food.

Looking forward, I can see the need for some optimisation. I don’t want to have to carry my laptop to the kitchen. I should be able to scan barcodes of things I’ve used as I throw the packaging in the bin, and the computer should add it to the list for next time. I should be able to select a recipe for next week right from my kitchen, and have things ordered automatically. It needs to be an easy, transparent process. The latest version of the tesco store is a significant leap forward in usability, but I’m not sure I’m interested in the store metaphor. Let me just do stock control of my own kitchen, with a few extras based on recipe books from time to time.

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